Beyond the API: Why Companies Should Have a Presence on All Major Platforms

Beyond the API: Why Companies Should Have a Presence on All Major Platforms

Web sites are only one kind of presence that companies can have today. Social Networks like Facebook and MySpace, mobile platforms like iPhone and Blackberry, browser extensions and RIA Applications all have an equal – sometimes considerably larger – share of users attention. Figuring out which presence should be delivered by the website vs. a third party is an important question that each company should ask.