The evolution of scholarly communication in the field, recently embodied by the SCOAP3 initiative, has reached an important milestone with the publication of the first results of the LHC experiments under a Creative Common license. These have appeared in the European Physical Journal (Springer) doi:10.1140/epjc/s10052-009-1227-4 (CC BY-NC); Journal of High Energy Physics (SISSA), doi:10.1007/JHEP02(2010)041 (CC BY-NC); Physics Letters (Elsevier), doi:10.1016/j.physletb.2010.03.064 (CC BY); and Physical Review Letters (APS), doi:10.1103/PhysRevLett.105.022002 (CC BY).